SEM Service and Facebook marketing in Hong Kong are two common channels that people will use to promote their products and business. But do you know the pros and cons of them? Let’s talk about something deeper.
SEM service Hong Kong is the perfect channel for getting leads quickly. Once you invest money in the ad platform, your ad will show up in the search engine results and get exposure and traffic to your website. With potential users clicking on your ad, will have a chance of turning consideration to business. You can get expectations on SEM service Hong Kong, as the exposure and conversion are related to the money you invest, the more you put in, the more conversion you will expect. But keep in mind that other factors, such as ad quality also counted in for the ad ranking. Besides expectation, you get control. You can make your ads only target to your right audience and the money you put in. You may also exclude the ad from showing to somebody. This increases the effectiveness of your ad and budget. However, SEM service Hong Kong has its downside, the most obvious one is no budget means no clicks and traffic. If your budget is used up, no more of your ads will be shown. Moreover, some keywords may be expensive. If your industry has high competitions, that means you need to pay more for each click.
Unlike SEM service Hong Kong, Facebook marketing Hong Kong can reach a broad audience. Facebook has a huge number of active users. Your messages can be reached with your target audience on Facebook. Facebook marketing Hong Kong is a more easy way to use than SEM service Hong Kong. What you need to do is to open an account and deliver your messages and products. However, Facebook marketing Hong Kong is time-consuming and sometimes not effective. As Facebook marketing Hong Kong caters to building awareness, turning them into conversion is not that easy, unless you have effective strategies.